Bangla 123

There is great satisfaction in working with friends to help them realise their dreams. Bangla 123 is one such project. Over a year ago the founders approached us with a very specific brief. They wanted a clean, no-fuss logo in Devanagari script. The beauty of the script and its inherent allusion to Indian heritage and culture is what captivated them. …

NAURATAN PAN MASALA

A brand since 1929, BABA has come a long way. To commemorate their 90th year they wanted to launch a Pan Masala for the first time. It was an exciting time for us as this was the first time, we were going to breathe life into a product in a whole new market segment. Understanding the nuances of this market …

Blossom Home

The company has been in the textile industry for over 70 years. What started with trading in wool, eventually led to producing woollen yarn for blankets. Blossom Fabrics Limited was incorporated in the year 1995. Currently managed by the 3rd generation, this family run business has evolved over the last few decades, venturing into floor coverings, bath rugs and bedding. …

PAPADMALJI KE BIKANERI PAPAD

For the love of design & for the love of packaging. As children, the smell of roasted papad wafting through the house, indicated that lunch was ready. We would promptly abandon our books and toys for that piping hot papad off the flame. Waiting for my grandmother to carefully place that hot papad in my thali was akin to torture. …

POPDROP

Popdrop

We love working with food products and new developments are always exciting for us. Popdrop is one such product! So, when our long-time client from Delishh dropped in one day we were more than happy to take on the project. Brand Name & Logo The brief was to create a strategic brand name that would help identify the product immediately. …

Jujuteh

We’re always happy to design for friends and friends of friends. That said, Jujuteh was a project we were instinctively drawn to, due to the infectious enthusiasm of this client. We were given a brief about her proposed online venture based out of America yet deeply rooted in India. Global shoes with an Indian soul (sole). She wanted to launch …

Kunjilal Dalsev Wale

It was a warm and sluggish day in the summer of 2017, two brothers from Aligarh, Sumit & Mudit Goyal – the 4th generation owners of Kunjilal Dalsev Wale – called to set up a meeting. Since they were already in the vicinity, we invited them to come over right away. A decision we are so glad to have made …

Papad Tales

Our love for storytelling has led to the unfolding of yet another fable at the studio, the story of Papad. Yes, the everyday snack that instantly adds a crunch and heaps of happiness to our meals! A very exciting packaging project that came to us from the heart of Bikaner and we can’t thank the forces enough for this wonderful …

In the Jungle

We have waited impatiently to share this new design and are thrilled to finally reveal it. This design is extremely special as it was made for a very dear friend’s daughter. We are overwhelmed by the enthusiasm with which it has been received. The tree of life is the central focus here and we have taken the creative liberty of …