White Rhino Brewing Co. – Brand Identity

profile-pic

Here’s what excites us about the latest in Indian craft beers – White Rhino Brewing Co. Three years ago, we became a part of their story. The client shared with us, their intentions of crafting a wide range of eclectic brews. A rare taste that’s hard to find anywhere else, just like its namesake. They asked us to communicate their vision to reality and we instantly agreed!

Until now, existing breweries have either been too small to distribute or too large to focus on flavour, leaving beer fanatics with the only alternative of opting for imported beers that are often stale. White Rhino Brewing Co. was conceived with the objective of bringing together the best ingredients, equipment and people to brew world-class craft beer right here in the heart of the country delivering kegs and bottled ales to pubs and retail outlets across geographies.

s4
INITIAL SKETCHES

   

We drafted a logo that is rustic but fresh and minimal, bold, iconic and confident. The brand has an open identity. Each beer comes with it’s own colour palette with a base of the classic black and white. The logo was made in two variants – horizontal and vertical to make the usage flexible for all shapes and sizes of packaging and promotional collateral.
s5
A quite literal ‘White Rhino’ adorns the center of the identity translated brilliantly on the top of the bottle crowns.

img7
Bottle crowns




BRAND IDENTITY
Craft Beer is basically beer made by educated and experienced brewers who are inspired and passionate about consistently making beer that is unique, great tasting and worth your time and money. Understanding this was important for us and we have dedicated a lot of time and creative effort into building the brand identity to reflect the ideal that this beer is unique, tastes great and is definitely worth your time and money.

STATIONERY
Keeping the rustic yet refined theme in mind, we opted for gloss black and matte white screen-printed business cards on brown kraft paper and minimalist black and white letterheads and envelopes.

s7Business Card

   

s11
s9Stationery

 



PACKAGING
For one of the very few types of alcoholic beverages that is socially acceptable to drink straight out of its container, designing beer labels require a particular uniqueness that makes them stand out of the otherwise design bling off the shelves or at the bar.

s24
WIT is essentially wheat beer, brewed in the Belgian tradition and is designed to be complex, refreshing and eminently drinkable. Its flavour profile is almost entirely defined by its low bitterness, aromatic spice blends and the distinctive yeast strain. Best enjoyed fresh! The white background is to depict the lightness of the beer and it’s pale, hazy nature.

s18Beer Bottle Label for WIT

   

LAGER, often deemed “brewing naked” in Germany is a clean and deceptively simple beer where it is very difficult to hide one’s faults. It is a beer that focuses on the pure flavour of malt and water in perfect harmony with just the right amount of “noble” hops. For this design we fused a charcoal grey and ochre yellow palette depicting the crisp, golden beer that Lager is.

s17Beer Bottle Label for LAGER

   

We designed the White Rhino labels amalgamating bold typography and simplistic design that highlight the characteristic elements of the beer. These labels are placed on dark amber coloured glass bottles. The tap medallions are equally important and were designed to be easily recognizable at bars and pubs.

   

s28

s27Tap Medallions

   

We know a good carton not just from its strength to hold all the beer together but also from it’s inevitable pull of great graphic design. The White Rhino packaging is further extended to corrugated cartons for individual labels with bold typography and clear messaging. Days and weeks were spent in materializing the utmost perfect design and strength, working with carton makers at every stage to ensure sound quality.

s25Carton for WIT

   

s26Carton for LAGER

   

MARKETING COLLATERAL
To take the collateral further, we also designed T-shirts, socks, caps, key chains, diaries, pencils, coasters, bottle openers, beer mats, glow signage along with 4 pack carriers for their marketing team to use at business meetings, promotional events and to create a strong recall value at bars and pubs.

   

s30

s31

s32T-shirts

   

s34Socks

   

s35Cap

   

s10Pencils

   

s14Notebooks

   

s12

s6Marketing Brochure

   

s23Bottle Openers

   

s33Custom Brass Bottle Opener

   

img8Beer Mats

   

s20

s21Coasters

   

s22Beer Glasses

   

s194 Pack Carrier

   

Overall the White Rhino journey has been a creatively challenging and fulfilling one for us. We can’t wait to see it on the shelves at pubs and bars across the country, stocked at retail stores and in the hands of beer aficionados. We hope you enjoy every sip as much as we have enjoyed creating the brand language for this beer.

Share this Project

designdimensionsWhite Rhino Brewing Co. – Brand Identity