The company has been in the textile industry for over 70 years. What started with trading in wool, eventually led to producing woollen yarn for blankets. Blossom Fabrics Limited was incorporated in the year 1995. Currently managed by the 3rd generation, this family run business has evolved over the last few decades, venturing into floor coverings, bath rugs and bedding. They realised that in a machine-led era, their USP would be in handmade products and that has been their strength ever since.
When Vishal approached us to create the Brand identity for Blossom, we couldn’t have anticipated the extent of work we would eventually do for the company. It has been an exciting few months moulding this new look and making Blossom ready for the launch of their re-energised brand at Heimtextil.
Name – Blossom Home
What is in a name, you may ask? Ultimately, it is about representation. The company name Blossom Fabrics Limited did not exactly convey the fact that they make products for your home. From area rugs to bath rugs, poufs to curtains and bedding to throws. They make a lot of these and more; all manufactured in-house at their facility in Panipat. We introduced the word Home to convey just that. Blossom Home is now the brand name the company operates under.
The logo for Blossom Home has been crafted to convey the softness of the products that the company manufactures. The overlapping lines in scarlet and teal represent the nature of business – the scarlet line is the company that is powered by living, breathing people and the teal line is the range of products.
Tagline – TIME | PROMISE | ETHICS
For all manufacturers who export good from India the basic guidelines remain the same. We wanted to incorporate words that reflect the fact that their whole system is personally committed to the consumer and the product. Time | Promise | Ethics are the 3 keywords we identified that encompass the entire system, work ethic and value chain at Blossom. This has gone on to become the company ethos.
Business cards are an essential mode of communication and the business cards we have kept the front clean with just the logo, the company tagline and the overlapping lines. The reverse has the personal details along with the international certification logos.
A essential part of any manufacturing process is to be able to tag products correctly. These hang tags assist in identifying products through the information on them – product code, refernce and colour.
In this digital age, online presence is as important as having an identity. We’ve created a B2B website for Blossom to showcase the company and its ethos, their product range, in-house capabilities and provided avenues for people to contact them.
Being able to introduce a company in 2 pages takes a lot. The printed company profile for distribution at Heimtextil was an important document we created to give the recipient an overview of the company at a glance. There is a longer version created for digital distribution and viewing.
Stories of the Loom – Book
A book of warmth and heart for home and hearth. After numerous photoshoots and sleepless nights the result is a compilation of products, stories, poetry, facts about weaving and information on the company. This book made us realise there is so much more to every product that is created and the backstory became important. We have tried to engage the reader through poems that will help understand the feeling behind the image on the facing pages and wrote some poetry ourselves when we couldn’t find something that resonated enough.
Heimtextil is the biggest international trade fair for home and contract textiles, and was held in Frankfurt from 8 to 11 January 2019. The first trade fair of the year for its sector, it is a climate and trend barometer for the new business year. It is possibly the most important platform and the place to be seen for B2B export businesses in the textile industry. The stall has been designed to showcase the new look for Blossom and also the new range of products for this season. We added a few quirky Indian elements like the bioscope and a thela to create a sense of India while still retaining a modern sensibility.