Baba Nauratan Pan Masala

A brand since 1929, BABA has come a long way. To commemorate their 90th year they wanted to launch a Pan Masala for the first time. It was an exciting time for us as this was the first time, we were going to breathe life into a product in a whole new market segment. Understanding the nuances of this market …

designdimensionsNAURATAN PAN MASALA