There is great satisfaction in working with friends to help them realise their dreams. Bangla 123 is one such project. Over a year ago the founders approached us with a very specific brief. They wanted a clean, no-fuss logo in Devanagari script. The beauty of the script and its inherent allusion to Indian heritage and culture is what captivated them. …
A-PAG: Air Pollution Action Group
The Air Pollution Action Group (A-PAG) is a foundation that aims to help reduce air pollution in India. Unlike a number of other civic organisations who work on environmental issues, their emphasis is entirely, as their name suggests, on air pollution. With documentaries like India 2050 making us all very uncomfortable, we wanted to do something in this space to …
Kamdhenu Card
2019 has been an exciting year for us and as it comes to a close, we wanted to wrap it up with something extra special. Wedding cards are always a personal journey for us – getting to know the couple, the families, their likes and dislikes, their interests and above all the love story. What makes this card even more …
NAURATAN PAN MASALA
A brand since 1929, BABA has come a long way. To commemorate their 90th year they wanted to launch a Pan Masala for the first time. It was an exciting time for us as this was the first time, we were going to breathe life into a product in a whole new market segment. Understanding the nuances of this market …
CATCH – JUS’LOVE
CATCH BEVERAGES – MARKETING CAMPAIGN With a presence of nearly two decades in India, Catch Beverages is today, a household name and synonymous with quality innovation. From water to soda, flavoured water to juice beverages and tonic water to ginger ale, Catch covers the entire spectrum of ready-to-drink beverages and professional mixers in India. CHALLENGE Catch Beverages approached us to …
Blossom Home
The company has been in the textile industry for over 70 years. What started with trading in wool, eventually led to producing woollen yarn for blankets. Blossom Fabrics Limited was incorporated in the year 1995. Currently managed by the 3rd generation, this family run business has evolved over the last few decades, venturing into floor coverings, bath rugs and bedding. …
NUPUR KANOI – BRANDING & PACKAGING
If you have met Nupur Kanoi you will know what we’re talking about here. But, in the off chance that you haven’t – she is one of those effervescent people who has the ability to spread joy and laughter wherever she goes. As one of our favourite projects in 2018, Nupur’s branding is something close to our hearts. Nupur wanted …
PAPADMALJI KE BIKANERI PAPAD
For the love of design & for the love of packaging. As children, the smell of roasted papad wafting through the house, indicated that lunch was ready. We would promptly abandon our books and toys for that piping hot papad off the flame. Waiting for my grandmother to carefully place that hot papad in my thali was akin to torture. …
LE MARCHE
Le Marche has been a well-known brand for keeping quality products and being one of the first gourmet retail stores in the Delhi NCR region. With the recent buyout of the brand by DS group in 2017 – it was time to change the look and feel; to revamp the logo and bring in fresh energy. A visit to the …
POPDROP
We love working with food products and new developments are always exciting for us. Popdrop is one such product! So, when our long-time client from Delishh dropped in one day we were more than happy to take on the project. Brand Name & Logo The brief was to create a strategic brand name that would help identify the product immediately. …